Privacy Policy

 

Last updated: 21 August 2026

Blue Jean Baby Antique Jewellery (“Blue Jean Baby”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit bluejeanbaby.co.uk, contact us or make a purchase from us.

1. Who We Are

Blue Jean Baby Antique Jewellery is an online antique and vintage jewellery business based in the United Kingdom.

For the purposes of UK data protection law, Blue Jean Baby Antique Jewellery is responsible for the personal information described in this Privacy Policy.

If you have any questions about this policy or how we use your personal information, please contact:

Email: hello@bluejeanbaby.co.uk

Postal address:
Blue Jean Baby Antiques
Brighton
East Sussex
BN2
United Kingdom

2. Personal Information We Collect

Depending on how you interact with our website, we may collect information including:

• your name;
• billing and delivery address;
• email address;
• telephone number;
• order and transaction information;
• payment-related information;
• correspondence you send to us;
• information about returns, enquiries or customer-service requests;
• information about your device and browser;
• IP address;
• information about how you browse and interact with our website; and
• cookie and similar technology information.

Payment information is processed securely by our payment providers. We do not receive or store your full payment-card details.

3. How We Collect Your Information

We may collect personal information:

• directly from you when you place an order, contact us, create an account or subscribe to marketing communications;
• automatically when you use our website, through cookies and similar technologies; and
• from service providers that help us operate our website and fulfil orders, where appropriate.

4. How We Use Your Personal Information

We use personal information where necessary to operate our business and provide our services, including to:

• process and fulfil orders;
• take and process payments;
• arrange delivery and returns;
• communicate with you about an order or enquiry;
• provide customer service;
• detect and prevent fraud or misuse;
• maintain and improve our website;
• understand how customers use our website;
• comply with our legal, tax and accounting obligations; and
• send marketing communications where you have consented to receive them or where otherwise permitted by law.

We will not use your personal information for purposes that are incompatible with those described in this policy unless permitted or required by law.

5. Our Lawful Bases for Processing

Under UK data protection law, we rely upon one or more lawful bases when using your personal information.

These may include:

Contract — where processing is necessary to fulfil an order or take steps at your request before entering into a contract.

Legal obligation — where we need to retain or use information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests — where necessary for the reasonable operation and protection of our business, provided those interests do not override your rights and freedoms. This may include fraud prevention, customer service and improving our website.

Consent — where you have given us permission to use your information for a particular purpose, such as certain marketing or non-essential cookies. Where we rely upon consent, you may withdraw it at any time.

6. Marketing

If you choose to receive marketing communications from Blue Jean Baby, we may use your contact information to tell you about new pieces, collections, news and other information we think may interest you.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting hello@bluejeanbaby.co.uk.

Unsubscribing from marketing will not prevent us from sending necessary communications relating to an order you have placed.

7. How We Share Personal Information

We only share personal information where reasonably necessary to operate our business, provide our services or comply with the law.

This may include sharing relevant information with:

• Shopify, which provides our e-commerce platform;
• payment-processing providers;
• banks and payment services;
• delivery companies and couriers, including Royal Mail and DHL where applicable;
• website, hosting, analytics and technology providers;
• professional advisers such as accountants or legal advisers where necessary;
• marketing and advertising providers where applicable and permitted; and
• law-enforcement, regulatory or government authorities where required by law.

These organisations receive only the information reasonably necessary for the relevant purpose.

We do not sell your personal information for money.

8. Shopify

Our online store is hosted by Shopify.

Shopify processes certain personal information in order to provide the technology and services required to operate our online store, including checkout, payment and store functionality.

Shopify may process personal information in countries outside the United Kingdom. Where personal information is transferred internationally, appropriate legal safeguards are used as required by applicable data protection law.

For further information about how Shopify processes personal information, please refer to Shopify's own privacy information.

9. International Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we and/or our service providers use appropriate safeguards as required by applicable data protection law.

You may contact us if you would like further information about the safeguards relating to international transfers of your personal information.

10. Cookies & Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function correctly, including functionality relating to shopping baskets, checkout, security and customer preferences.

Other cookies may be used for purposes such as analytics, measuring website performance or advertising.

Where required by law, non-essential cookies will only be used with your consent.

You can manage your cookie preferences using the cookie/privacy controls available on our website. You may also be able to control cookies through your browser settings.

Blocking certain cookies may affect how some parts of the website function.

11. Analytics & Advertising

We may use analytics services to understand how visitors use our website and to help us improve it.

We may also use advertising or marketing services to measure the effectiveness of our marketing and, where you have consented or where otherwise permitted by law, provide advertising that may be relevant to you.

The specific technologies used may change as our website and marketing activities develop. Where required, your choices can be managed through the privacy or cookie controls provided on our website.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and meeting legal, tax, accounting and regulatory obligations.

Different categories of information may therefore be retained for different periods.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

13. Security

We take reasonable organisational and technical measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Our website and checkout are operated using Shopify and associated secure payment-processing services.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

14. Your Data Protection Rights

Depending upon the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing;
• request transfer of certain information to you or another organisation; and
• withdraw consent at any time where we rely upon consent.

Not all rights apply in every circumstance.

To exercise any of these rights, please contact hello@bluejeanbaby.co.uk.

We may need to verify your identity before responding to a request.

15. Your Right to Object

Where we process your personal information on the basis of our legitimate interests, you may have the right to object to that processing.

You also have the right to object at any time to the use of your personal information for direct marketing.

To exercise this right, please contact hello@bluejeanbaby.co.uk or use the unsubscribe option contained in our marketing emails.

16. Children

Our website and products are not directed towards children, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal obligations.

The latest version will always be published on this page, together with the date on which it was last updated.

18. Complaints

If you have a concern about how we have handled your personal information, please contact us first at hello@bluejeanbaby.co.uk and we will do our best to resolve it.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available through the ICO website.

19. Contact Us

For questions about this Privacy Policy or to exercise your data protection rights, please contact:

Blue Jean Baby Antiques
Brighton, BN2
East Sussex
United Kingdom

Email: hello@bluejeanbaby.co.uk